Penguins
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When we started The Literary Gift Company we weren't too bothered about Penguin mugs. This isn't because they aren't gorgeous, it was simply because they were EVERYWHERE, including Waterstone's; they have been phenomenally successful. We have realised, however, that not many places stock a large range of the mugs: it's fairly easy to track down the Christies and the Austens, but less so other authors. Also Waterstone's is turning many of its non-book areas into Paperchase concessions which don't stock any of the mugs at all. So we've decided to bring some into our store - hopefully building up to stock the whole range. They're tucked away in Homewear - near the back so they don't get in the way of more unusual items. We're in two minds about this as our vision is not to be too mainstream; your thoughts are welcome!